October 19, 2008

AIS Media CEO, Thomas Harpointner, was featured on Business Strata for his expert tips for businesses to help improve the effectiveness of their email marketing campaigns. His statements included:

According to Thomas Harpointner, chief executive of marketing solutions provider AIS Media, the rising cost of offline channels means using the format is no longer "only an option".

However, writing for E-Commerce Times, he warned that building email lists can prove to be a challenge for some businesses.

"The time to start building your e-mail list is now. If you have a retail store, give every one of your walk-in customers proper incentive to join your email list," he wrote on the website.

"Encourage them to forward your emails to their friends and family."

To read the full story visit: Effective email marketing 'a must-have for serious online businesses'

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.